COMM 597: Social Media Evaluation & Analytics : Module 1: Online Measures

Thursday, 26 November 2015

Module 1: Online Measures

Week 1-2

January 4-15, 2016

January 4, 2016 (First day of class)

Join Twitter
Follow instructors: @JessL @mariadebruijn

January 4-8, 2016

Share an introductory tweet with the Class Hashtag #COMM597
This tweet must occur before 11:55 p.m. January 8, 2016

January 11, 2016 7:00 p.m. – 8:00 p.m.

Participate in an introductory 30-minute webinar to meet your instructors and fellow students, review the course syllabus, and discuss course participation and milestones.

January 15, 2016 11:55 p.m.

Add a comment to the instructor Module 1 blog post on our course blog (the post titled Module 1 and written by either Jessica or Maria). Your comment should include your thoughts on readings for Module 1 linking concepts to your own experiences.

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This is the class blog for the inaugural running of COMM 597: Social Media Evaluation 7 Analytics for the MACT program at the University of Alberta. Social media sparked an information revolution by putting knowledge production and communication tools in the hands of the masses. Today large numbers of users publish rich content, annotate it with descriptive text, and engage in discussions and collaborations with others presenting opportunities and challenges for strategic implementation of social media. This course will explore the methods and techniques of social media evaluation and analysis that help to inform business strategy including social network analysis, linguistic and statistical analysis, prioritization of metrics, and defining and measuring success. When and how to apply these techniques, as well as understanding, their limitations, will also be covered in the course.