Module 4: Strategic Evaluation

Module 4: Strategic Evaluation Week 7-8 February 22 – March 4

February 22, 2016 6:00 p.m. – 7:30 p.m. Course webinar Each student will present their submission for Assignment #2 - Audience, Tactics and Measures and receive feedback February 22-26, 2016 Tweet a minimum of two reflections on your readings for Module 4. The tweets must occur before 11:55 p.m. on February 26, 2016 February 29, 2016 11: 55 p.m. Add a 300-500 word post to course blog describing your top three take-aways from the feedback you received on your Assignment #2 at the February 22 webinar and how you plan to integrate these ideas into your final assignment. March 4, 2016 11:55 p.m. Assignment #3 Due – Social Media Evaluation Plan

Module 3: Monitoring

Module 3: Monitoring Week 5-6 February 1-19

February 1-5, 2016 Tweet a minimum of two reflections on your readings for Module 3. The tweets must occur before 11:55 p.m. on February 5, 2016 February 12, 2016 11: 55 p.m. Assignment #2 – Audience, Tactics and Measures due Note: February 15-19, 2016 is Reading Week

Module 2: The Social Lens

Module 2: The Social Lens Week 3-4 January 18 - February 1, 2016

January 18- 22, 2016 Tweet a minimum of two reflections on your readings for Module 2. The tweets must occur before 11:55 p.m. on January 22, 2016 January 29, 2016 11: 55 p.m. Assignment #1 Due - Identifying Quantitative and Qualitative Measures February 1, 2016 6:00 p.m. – 7: 30 p.m. Course webinar Each student will present their submission for Assignment #1 - Identifying Quantitative and Qualitative Measures and receive feedback

Module 1: Online Measures

Module 1: Online Measures Week 1-2 January 4-15, 2016

January 4, 2016 (First day of class) Join Twitter Follow instructors: @JessL @mariadebruijn January 4-8, 2016 Share an introductory tweet with the Class Hashtag #COMM597 This tweet must occur before 11:55 p.m. January 8, 2016 January 11, 2016 7:00 p.m. – 8:00 p.m. Participate in an introductory 30-minute webinar to meet your instructors and fellow students, review the course syllabus, and discuss course participation and milestones. January 15, 2016 11:55 p.m. Add a comment to the instructor Module 1 blog post on our course blog (the post titled Module 1 and written by either Jessica or Maria). Your comment should include your thoughts on readings for Module 1 linking concepts to your own experiences.

Welcome to COMM 597 Social Media Evaluation & Analytics

SYLLABUS

COMM 597 Social Media Evaluation and Analytics - MACT

Faculty of Extension, University of Alberta

January 4, 2016 - March 4, 2016

Online

Course instructor: Dr. Jessica Laccetti and Maria deBruijn, MA

Instructor contact information: laccetti@ualberta.ca

E-mails will be responded to within 48 hours

Twitter: @JessL

mdebruij@ualberta.ca

E-mails will be responded to within 48 hours

Twitter: @mariadebruijn

Create a Twitter and a Facebook Account

IMPORTANT STEPS -- PLEASE READ CAREFULLY:


Create a Twitter and Facebook Account.

In preparation for this course, please be sure to have a Twitter and a Facebook account ready for use in this class. Both of these key social media platforms will be used heavily throughout this course and will help you create and craft your online presence.

• Note: For Facebook and Twitter, if you already have a personal profile, that is great, but rest
assured the instructors value your privacy and will not attempt to friend or follow you at your
personal account (other than by the use of hashtags). Rather, having a Facebook and Twitter
account will enable you to participate in several communications activities. You are free to create
a new account/page for the purposes of the course that is separate from your personal and
delete them once assignments have been marked and the course is completed. If you have any
questions, please contact the instructors in advance of the course start date: Jessica Laccetti,
PhD laccettiATualberta.ca and Maria De Bruijn mdebruijATualberta.ca