Module 4: Strategic Evaluation

Module 4: Strategic Evaluation Week 7-8 February 22 – March 4

February 22, 2016 6:00 p.m. – 7:30 p.m. Course webinar Each student will present their submission for Assignment #2 - Audience, Tactics and Measures and receive feedback February 22-26, 2016 Tweet a minimum of two reflections on your readings for Module 4. The tweets must occur before 11:55 p.m. on February 26, 2016 February 29, 2016 11: 55 p.m. Add a 300-500 word post to course blog describing your top three take-aways from the feedback you received on your Assignment #2 at the February 22 webinar and how you plan to integrate these ideas into your final assignment. March 4, 2016 11:55 p.m. Assignment #3 Due – Social Media Evaluation Plan

Module 3: Monitoring

Module 3: Monitoring Week 5-6 February 1-19

February 1-5, 2016 Tweet a minimum of two reflections on your readings for Module 3. The tweets must occur before 11:55 p.m. on February 5, 2016 February 12, 2016 11: 55 p.m. Assignment #2 – Audience, Tactics and Measures due Note: February 15-19, 2016 is Reading Week

Module 2: The Social Lens

Module 2: The Social Lens Week 3-4 January 18 - February 1, 2016

January 18- 22, 2016 Tweet a minimum of two reflections on your readings for Module 2. The tweets must occur before 11:55 p.m. on January 22, 2016 January 29, 2016 11: 55 p.m. Assignment #1 Due - Identifying Quantitative and Qualitative Measures February 1, 2016 6:00 p.m. – 7: 30 p.m. Course webinar Each student will present their submission for Assignment #1 - Identifying Quantitative and Qualitative Measures and receive feedback

Module 1: Online Measures

Module 1: Online Measures Week 1-2 January 4-15, 2016

January 4, 2016 (First day of class) Join Twitter Follow instructors: @JessL @mariadebruijn January 4-8, 2016 Share an introductory tweet with the Class Hashtag #COMM597 This tweet must occur before 11:55 p.m. January 8, 2016 January 11, 2016 7:00 p.m. – 8:00 p.m. Participate in an introductory 30-minute webinar to meet your instructors and fellow students, review the course syllabus, and discuss course participation and milestones. January 15, 2016 11:55 p.m. Add a comment to the instructor Module 1 blog post on our course blog (the post titled Module 1 and written by either Jessica or Maria). Your comment should include your thoughts on readings for Module 1 linking concepts to your own experiences.

Welcome to COMM 597 Social Media Evaluation & Analytics

SYLLABUS

COMM 597 Social Media Evaluation and Analytics - MACT

Faculty of Extension, University of Alberta

January 4, 2016 - March 4, 2016

Online

Course instructor: Dr. Jessica Laccetti and Maria deBruijn, MA

Instructor contact information: laccetti@ualberta.ca

E-mails will be responded to within 48 hours

Twitter: @JessL

mdebruij@ualberta.ca

E-mails will be responded to within 48 hours

Twitter: @mariadebruijn