COMM 597: Social Media Evaluation & Analytics : Module 4: Strategic Evaluation

Thursday 26 November 2015

Module 4: Strategic Evaluation

Week 7-8

February 22 – March 4

February 22, 2016 6:00 p.m. – 7:30 p.m.

Course webinar
Each student will present their submission for Assignment #2 - Audience, Tactics and Measures and receive feedback

February 22-26, 2016

Tweet a minimum of two reflections on your readings for Module 4.
The tweets must occur before 11:55 p.m. on February 26, 2016

February 29, 2016 11: 55 p.m.

Add a 300-500 word post to course blog describing your top three take-aways from the feedback you received on your Assignment #2 at the February 22 webinar and how you plan to integrate these ideas into your final assignment.

March 4, 2016 11:55 p.m.

Assignment #3 Due – Social Media Evaluation Plan

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This is the class blog for the inaugural running of COMM 597: Social Media Evaluation 7 Analytics for the MACT program at the University of Alberta. Social media sparked an information revolution by putting knowledge production and communication tools in the hands of the masses. Today large numbers of users publish rich content, annotate it with descriptive text, and engage in discussions and collaborations with others presenting opportunities and challenges for strategic implementation of social media. This course will explore the methods and techniques of social media evaluation and analysis that help to inform business strategy including social network analysis, linguistic and statistical analysis, prioritization of metrics, and defining and measuring success. When and how to apply these techniques, as well as understanding, their limitations, will also be covered in the course.